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"How Does Personification Impact Ad Performance and Empathy? An Experiment ..."
Joni Salminen et al. (2021)
- Joni Salminen, Ilkka Kaate, Ahmed Mohamed Sayed Kamel, Soon-Gyo Jung, Bernard J. Jansen:
How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising. Int. J. Hum. Comput. Interact. 37(2): 141-155 (2021)
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