"What Drives User Stickiness and Satisfaction in OTT Video Streaming ..."

Sridevi Periaiya, Ajith T. Nandukrishna (2024)

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DOI: 10.1080/10447318.2022.2160224

access: closed

type: Journal Article

metadata version: 2024-07-06

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Sridevi Periaiya, Ajith T. Nandukrishna:
What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration. Int. J. Hum. Comput. Interact. 40(9): 2326-2342 (2024)

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