"The Effects of Consumers' In-Store Technology Experience on Perceived ..."

Jiyeon Lee, Yuri Lee, Sunwoo Kim (2021)

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DOI: 10.1080/10447318.2020.1834730

access: closed

type: Journal Article

metadata version: 2021-11-23

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Jiyeon Lee, Yuri Lee, Sunwoo Kim:
The Effects of Consumers' In-Store Technology Experience on Perceived Interactivity, Retail Brand Commitment, and Revisit Intention in a Korean Beauty Store. Int. J. Hum. Comput. Interact. 37(6): 534-546 (2021)

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