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"Bridging the Trust Gap in Influencer Marketing: Ways to Sustain ..."

Chung-Wha (Chloe) Ki, Tsz Ching Chow, Chunsheng Li (2023)

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DOI: 10.1080/10447318.2022.2097785

access: closed

type: Journal Article

metadata version: 2023-10-28

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Chung-Wha (Chloe) Ki, Tsz Ching Chow, Chunsheng Li:
Bridging the Trust Gap in Influencer Marketing: Ways to Sustain Consumers' Trust and Assuage Their Distrust in the Social Media Influencer Landscape. Int. J. Hum. Comput. Interact. 39(17): 3445-3460 (2023)

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