"A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment ..."

Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao (2021)

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DOI: 10.1007/S40815-021-01100-2

access: closed

type: Journal Article

metadata version: 2021-11-03

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Tsuen-Ho Hsu, Chun-Hsien Chen, Wei-Cheng Liao:
A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. Int. J. Fuzzy Syst. 23(7): 2270-2282 (2021)

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