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"An Integrative Decision-Making Mechanism for Consumers' Brand Selection ..."

Jesús Giráldez-Cru, Manuel Chica, Oscar Cordón (2023)

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DOI: 10.1007/S40815-022-01385-X

access: open

type: Journal Article

metadata version: 2023-02-28

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  dblp key:
  - journals/ijfs/GiraldezCruCC23
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  persistent URL:
  - https://dblp.org/rec/journals/ijfs/GiraldezCruCC23
Jesús Giráldez-Cru, Manuel Chica, Oscar Cordón:
An Integrative Decision-Making Mechanism for Consumers' Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics. Int. J. Fuzzy Syst. 25(1): 59-79 (2023)

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