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"Measuring the Effects of Pressure on Consumer Impulse Buying Intention in ..."

Yin Xu, Sam Dzever, Guoqin Zhao (2023)

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DOI: 10.4018/IJEIS.326549

access: open

type: Journal Article

metadata version: 2023-11-01

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  dblp key:
  - journals/ijeis/XuDZ23
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  - https://dblp.org/rec/journals/ijeis/XuDZ23
Yin Xu, Sam Dzever, Guoqin Zhao:
Measuring the Effects of Pressure on Consumer Impulse Buying Intention in Online Group Buying. Int. J. Enterp. Inf. Syst. 19(1): 1-23 (2023)

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