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"Customer Relationship Management (CRM) Metrics: What's the Holdup?"
Timothy P. Shea et al. (2006)
- Timothy P. Shea, Ahern Brown, D. Steven White, Catherine Curran-Kelly, Michael P. Griffin:
Customer Relationship Management (CRM) Metrics: What's the Holdup? Int. J. Enterp. Inf. Syst. 2(3): 1-9 (2006)
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