"The Effects of Anchors' Multimodal Features on Fan Conversion in ..."

Hangsheng Yang, Chuan Luo, Xin (Robert) Luo (2025)

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DOI: 10.1080/10864415.2025.2515729

access: closed

type: Journal Article

metadata version: 2025-10-14

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Hangsheng Yang, Chuan Luo, Xin (Robert) Luo:
The Effects of Anchors' Multimodal Features on Fan Conversion in Live-streaming E-commerce. Int. J. Electron. Commer. 29(3): 335-365 (2025)

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