"This Product Seems Better Now: How Social Media Influencers' Opinions ..."

Anshu Suri, Bo Huang, Sylvain Sénécal (2023)

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DOI: 10.1080/10864415.2023.2226898

access: open

type: Journal Article

metadata version: 2023-09-30

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  - journals/ijecommerce/SuriHS23
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  - https://dblp.org/rec/journals/ijecommerce/SuriHS23
Anshu Suri, Bo Huang, Sylvain Sénécal:
This Product Seems Better Now: How Social Media Influencers' Opinions Impact Consumers' Post-failure Responses. Int. J. Electron. Commer. 27(3): 297-323 (2023)

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