"The Effect of Incidental Prices in Online Display Ads on Consumer Internal ..."

Hamid Shaker et al. (2022)

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DOI: 10.1080/10864415.2022.2076195

access: closed

type: Journal Article

metadata version: 2023-09-30

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Hamid Shaker, Sylvain Sénécal, Yany Grégoire, Sihem Taboubi:
The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price. Int. J. Electron. Commer. 26(3): 279-310 (2022)

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