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"The Effect of Brand on the Impact of e-WOM on Hotels' Financial Performance."
Elisabetta Raguseo, Claudio Vitari (2017)
- Elisabetta Raguseo, Claudio Vitari
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The Effect of Brand on the Impact of e-WOM on Hotels' Financial Performance. Int. J. Electron. Commer. 21(2): 249-269 (2017)
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