"Engineering the Value Network of the Customer Interface and Marketing in ..."

Key Pousttchi, Yvonne Hufenbach (2014)

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DOI: 10.2753/JEC1086-4415180401

access: closed

type: Journal Article

metadata version: 2022-01-03

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  - https://dblp.org/rec/journals/ijecommerce/PousttchiH14
Key Pousttchi, Yvonne Hufenbach:
Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment. Int. J. Electron. Commer. 18(4): 17-42 (2014)

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