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"Engineering the Value Network of the Customer Interface and Marketing in ..."
Key Pousttchi, Yvonne Hufenbach (2014)
- Key Pousttchi
, Yvonne Hufenbach:
Engineering the Value Network of the Customer Interface and Marketing in the Data-Rich Retail Environment. Int. J. Electron. Commer. 18(4): 17-42 (2014)
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