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"The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: ..."

Do-Hyung Park, Jumin Lee, Ingoo Han (2007)

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DOI: 10.2753/JEC1086-4415110405

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ijecommerce/ParkLH07
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Do-Hyung Park, Jumin Lee, Ingoo Han:
The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. Int. J. Electron. Commer. 11(4): 125-148 (2007)

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