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"Effect of Online Review Chunking on Product Attitude: The Moderating Role ..."

Jun Pang, Lingyun Qiu (2016)

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DOI: 10.1080/10864415.2016.1121763

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
  - journals/ijecommerce/PangQ16
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  - https://dblp.org/rec/journals/ijecommerce/PangQ16
Jun Pang, Lingyun Qiu:
Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think. Int. J. Electron. Commer. 20(3): 355-383 (2016)

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