"What to Say and How to Say it: Impacts of Content Type and Linguistic ..."

Lijuan Luo et al. (2025)

> Home

Details and statistics

DOI: 10.1080/10864415.2025.2471672

access: closed

type: Journal Article

metadata version: 2025-05-03

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijecommerce/LuoWZY25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijecommerce/LuoWZY25
Lijuan Luo, Yuwei Wang, Yujie Zheng, Yufei Yuan:
What to Say and How to Say it: Impacts of Content Type and Linguistic Style on Sales Performance on Live Streaming Platforms. Int. J. Electron. Commer. 29(2): 235-271 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.