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"Online Social Advertising via Influential Endorsers."

Yung-Ming Li, Yi-Lin Lee, Nine-Jun Lien (2012)

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DOI: 10.2753/JEC1086-4415160305

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
  - journals/ijecommerce/LiLL12
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  - https://dblp.org/rec/journals/ijecommerce/LiLL12
Yung-Ming Li, Yi-Lin Lee, Nine-Jun Lien:
Online Social Advertising via Influential Endorsers. Int. J. Electron. Commer. 16(3): 119-154 (2012)

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