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"The Impact of Relational Characteristics on Consumer Responses to Word of ..."

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker (2019)

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DOI: 10.1080/10864415.2018.1564551

access: closed

type: Journal Article

metadata version: 2021-10-14

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  dblp key:
  - journals/ijecommerce/KeyzerDP19
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  - https://dblp.org/rec/journals/ijecommerce/KeyzerDP19
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker:
The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. Int. J. Electron. Commer. 23(2): 212-243 (2019)

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