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"Advancing E-Commerce Personalization: Process Framework and Case Study."

Maurits Kaptein, Petri Parvinen (2015)

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DOI: 10.1080/10864415.2015.1000216

access: closed

type: Journal Article

metadata version: 2021-10-14

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Maurits Kaptein, Petri Parvinen:
Advancing E-Commerce Personalization: Process Framework and Case Study. Int. J. Electron. Commer. 19(3): 7-33 (2015)

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