"The Influence of On-Line Brand Community Characteristics on Community ..."

Heehyoung Jang et al. (2008)

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DOI: 10.2753/JEC1086-4415120304

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ijecommerce/JangOKKK08
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  - https://dblp.org/rec/journals/ijecommerce/JangOKKK08
Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, Kyungtae Kim:
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty. Int. J. Electron. Commer. 12(3): 57-80 (2008)

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