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"Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence ..."
Xiang Gong et al. (2020)
- Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee:
Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market. Int. J. Electron. Commer. 24(3): 279-304 (2020)
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