"Building Physicians' Personal Brand and Boosting Online Return: The ..."

Wenchao Du et al. (2025)

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DOI: 10.1080/10864415.2025.2471674

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type: Journal Article

metadata version: 2025-05-09

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Wenchao Du, Yabin Yang, Xitong Guo, Doug Vogel:
Building Physicians' Personal Brand and Boosting Online Return: The Role of Social Media Engagement. Int. J. Electron. Commer. 29(2): 272-303 (2025)

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