"Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the ..."

Tamara Dinev, Qing Hu, Ali Alper Yayla (2008)

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DOI: 10.2753/JEC1086-4415130202

access: closed

type: Journal Article

metadata version: 2022-12-19

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  - journals/ijecommerce/DinevHY08
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  - https://dblp.org/rec/journals/ijecommerce/DinevHY08
Tamara Dinev, Qing Hu, Ali Alper Yayla:
Is There an On-line Advertisers' Dilemma? A Study of Click Fraud in the Pay-Per-Click Model. Int. J. Electron. Commer. 13(2): 29-60 (2008)

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