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"Increasing the Attractiveness of Mass Customization: The Role of ..."

Benedict G. C. Dellaert, Pratibha A. Dabholkar (2009)

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DOI: 10.2753/JEC1086-4415130302

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ijecommerce/DellaertD09
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  - https://dblp.org/rec/journals/ijecommerce/DellaertD09
Benedict G. C. Dellaert, Pratibha A. Dabholkar:
Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options. Int. J. Electron. Commer. 13(3): 43-70 (2009)

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