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"The Effect of Online Consumer Reviews on New Product Sales."

Geng Cui, Hon-Kwong Lui, Xiaoning Guo (2012)

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DOI: 10.2753/JEC1086-4415170102

access: closed

type: Journal Article

metadata version: 2020-03-13

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  dblp key:
  - journals/ijecommerce/CuiLG12
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  - https://dblp.org/rec/journals/ijecommerce/CuiLG12
Geng Cui, Hon-Kwong Lui, Xiaoning Guo:
The Effect of Online Consumer Reviews on New Product Sales. Int. J. Electron. Commer. 17(1): 39-58 (2012)

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