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"Investigating the Effect of Drivers of Customer Equity on Continuance Use ..."

Seyed Mehdi Mirmehdi (2023)

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DOI: 10.4018/IJEBR.323211

access: closed

type: Journal Article

metadata version: 2023-10-10

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Seyed Mehdi Mirmehdi:
Investigating the Effect of Drivers of Customer Equity on Continuance Use Intention of Branded Apps: A Study of Instagram's App. Int. J. E Bus. Res. 19(1): 1-16 (2023)

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