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ORCID"Do Mobile CRM Services Appeal to Loyalty Program Customers?"
Veronica Liljander, Pia Polsa, Kim Forsberg (2007)
- Veronica Liljander, Pia Polsa, Kim Forsberg:
Do Mobile CRM Services Appeal to Loyalty Program Customers? Int. J. E Bus. Res. 3(2): 24-40 (2007)
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