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"Investigating the Impact of Customer Relationship Management Practices of ..."
Su-Fang Lee, Wen-Jang Kenny Jih, Shyh-Rong Fang (2006)
- Su-Fang Lee, Wen-Jang Kenny Jih, Shyh-Rong Fang:
Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction: A Model-Building Approach. Int. J. E Bus. Res. 2(4): 61-77 (2006)
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