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"Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective."
Wen-Jang Jih, Su-Fang Lee, Yuan-Cheng Tsai (2010)
- Wen-Jang Jih, Su-Fang Lee, Yuan-Cheng Tsai:
Effects of Website Interactivity on e-Loyalty: A Social Exchange Perspective. Int. J. E Bus. Res. 6(4): 1-12 (2010)
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