"Assessing the Predictive Performance of Machine Learning in Direct ..."

Youngkeun Choi, Jae Won Choi (2023)

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DOI: 10.4018/IJEBR.321458

access: open

type: Journal Article

metadata version: 2024-06-08

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Youngkeun Choi, Jae Won Choi:
Assessing the Predictive Performance of Machine Learning in Direct Marketing Response. Int. J. E Bus. Res. 19(1): 1-12 (2023)

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