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"An Empirical Study of the Impact of Brand Name on Personal Customers' ..."

T. C. E. Cheng, W. H. Yeung (2010)

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DOI: 10.4018/JEBR.2010100903

access: closed

type: Journal Article

metadata version: 2020-08-20

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T. C. E. Cheng, W. H. Yeung:
An Empirical Study of the Impact of Brand Name on Personal Customers' Adoption of Internet Banking in Hong Kong. Int. J. E Bus. Res. 6(1): 32-51 (2010)

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