"From Online to Offline Through Brand Extensions and Alliances."

Rafael Bravo, Leif E. Hem, José Miguel Pina (2012)

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DOI: 10.4018/JEBR.2012010102

access: closed

type: Journal Article

metadata version: 2025-01-19

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Rafael Bravo, Leif E. Hem, José Miguel Pina:
From Online to Offline Through Brand Extensions and Alliances. Int. J. E Bus. Res. 8(1): 17-34 (2012)

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