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"Brand Equity Effects on Bidding Strategies in an Online Environment: ..."
Carl S. Bozman et al. (2014)
- Carl S. Bozman, Matthew Q. McPherson, Daniel Friesner, Ching-I Teng:
Brand Equity Effects on Bidding Strategies in an Online Environment: Evidence from eBay Coin Auctions. Int. J. E Bus. Res. 10(2): 1-22 (2014)
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