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"Mobile Multi-Brand Loyalty Programs: Elaborating Customer Value and ..."

Gokhan Aydin (2022)

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DOI: 10.4018/IJEBR.309397

access: closed

type: Journal Article

metadata version: 2023-08-19

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Gokhan Aydin:
Mobile Multi-Brand Loyalty Programs: Elaborating Customer Value and Satisfaction. Int. J. E Bus. Res. 18(1): 1-25 (2022)

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