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"An Empirical Study on Determining the Effectiveness of Social Media ..."

Taanika Arora, Bhawna Agarwal (2020)

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DOI: 10.4018/IJEBR.2020040104

access: closed

type: Journal Article

metadata version: 2020-08-20

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Taanika Arora, Bhawna Agarwal:
An Empirical Study on Determining the Effectiveness of Social Media Advertising: A Case on Indian Millennials. Int. J. E Bus. Res. 16(2): 47-68 (2020)

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