"Lead User Participation in Brand Community: The Case of Microsoft MVPs."

Pai Cheng Shih, Hsin-Yun Hu, Cheng-Kiang Farn (2010)

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type: Journal Article

metadata version: 2022-02-28

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Pai Cheng Shih, Hsin-Yun Hu, Cheng-Kiang Farn:
Lead User Participation in Brand Community: The Case of Microsoft MVPs. Int. J. Electron. Bus. Manag. 8(4): 323-331 (2010)

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