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"Developing Marketing Strategies for TV Shopping Stores: A Second-order ..."
Tsui-Yii Shih (2011)
- Tsui-Yii Shih:
Developing Marketing Strategies for TV Shopping Stores: A Second-order Structural Equation Modeling Application. Int. J. Electron. Bus. Manag. 9(4): 355-367 (2011)

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