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"The Influences of National Images on Marketing Performance: A Mediated ..."
Arthur J. Lin, Chien-Lung Hsu, Tsui-Hsu Tsai (2011)
- Arthur J. Lin, Chien-Lung Hsu, Tsui-Hsu Tsai:
The Influences of National Images on Marketing Performance: A Mediated Model Link. Int. J. Electron. Bus. Manag. 9(3): 171-186 (2011)
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