"Consumer attitude of 'Y' generation towards mobile advertising in Kuala ..."

R. Ganesh, Lolita Fattakhova (2021)

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DOI: 10.1504/IJEB.2021.115736

access: closed

type: Journal Article

metadata version: 2021-07-01

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R. Ganesh, Lolita Fattakhova:
Consumer attitude of 'Y' generation towards mobile advertising in Kuala Lumpur, Malaysia. Int. J. Electron. Bus. 16(2): 186-209 (2021)

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