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"Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric ..."

Tuncay Gürbüz, Yildiz Esra Albayrak, Elif Alaybeyoglu (2014)

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DOI: 10.1080/18756891.2014.853936

access: open

type: Journal Article

metadata version: 2020-10-26

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  dblp key:
  - journals/ijcisys/GurbuzAA14
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  - https://dblp.org/rec/journals/ijcisys/GurbuzAA14
Tuncay Gürbüz, Yildiz Esra Albayrak, Elif Alaybeyoglu:
Criteria Weighting and 4P's Planning in Marketing Using a Fuzzy Metric Distance and AHP Hybrid Method. Int. J. Comput. Intell. Syst. 7(sup1): 94-104 (2014)

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