"Consumer confusion and its consequential outcome towards online review: ..."

P. Sridevi, N. Manoraj, Lakshmi Narasimhan Vedanthachari (2025)

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DOI: 10.1504/IJBIS.2025.148502

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type: Journal Article

metadata version: 2025-09-28

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P. Sridevi, N. Manoraj, Lakshmi Narasimhan Vedanthachari:
Consumer confusion and its consequential outcome towards online review: the mediated role of emotional ambivalence and cognitive dissonance. Int. J. Bus. Inf. Syst. 50(1): 87-112 (2025)

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