"Retail managers' perspectives on the effectiveness of corporate ..."

Alan D. Smith (2011)

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DOI: 10.1504/IJBIS.2011.042407

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type: Journal Article

metadata version: 2020-04-25

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Alan D. Smith:
Retail managers' perspectives on the effectiveness of corporate e-personalisation initiatives. Int. J. Bus. Inf. Syst. 8(3): 211-246 (2011)

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