"Impact of social media marketing on consumer consciousness and purchase of ..."

Sumanjeet Singh, Binod Rajak, Minakshi Paliwal (2023)

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DOI: 10.1504/IJBIS.2023.131087

access: closed

type: Journal Article

metadata version: 2023-06-30

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Sumanjeet Singh, Binod Rajak, Minakshi Paliwal:
Impact of social media marketing on consumer consciousness and purchase of durable products. Int. J. Bus. Inf. Syst. 43(1): 38-52 (2023)

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