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"Interaction of marketing, R&D and critical innovation: case study of ..."

Geon-Cheol Shin, James Jungbae Roh (2015)

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DOI: 10.1504/IJBIS.2015.068480

access: closed

type: Journal Article

metadata version: 2022-10-02

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Geon-Cheol Shin, James Jungbae Roh:
Interaction of marketing, R&D and critical innovation: case study of Korean and Japanese firms. Int. J. Bus. Inf. Syst. 18(4): 437-450 (2015)

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