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"The role of using big data in predicting customer behaviour: the ..."

Raed. M. Khrisat, Amineh A. Khaddam, Mohammed A. Abusweilem (2023)

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DOI: 10.1504/IJBIS.2020.10031107

access: closed

type: Journal Article

metadata version: 2023-02-27

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Raed. M. Khrisat, Amineh A. Khaddam, Mohammed A. Abusweilem:
The role of using big data in predicting customer behaviour: the intermediary role of business intelligence in Jordanian telecommunications companies (a field study). Int. J. Bus. Inf. Syst. 42(1): 23-42 (2023)

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