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"Developing and validating a comprehensive model of factors influencing ..."

Mohammad Hamdi Al Khasawneh, Ahmed Shuhaiber (2018)

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DOI: 10.1504/IJBIS.2018.10010583

access: closed

type: Journal Article

metadata version: 2020-04-25

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  - journals/ijbis/KhasawnehS18
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  - https://dblp.org/rec/journals/ijbis/KhasawnehS18
Mohammad Hamdi Al Khasawneh, Ahmed Shuhaiber:
Developing and validating a comprehensive model of factors influencing consumer acceptance of SMS advertising: empirical evidence using SEM-PLS. Int. J. Bus. Inf. Syst. 27(3): 298-330 (2018)

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