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"Understanding 'likers' on Facebook: differences between customer and ..."

Matthew P. Bunker et al. (2013)

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DOI: 10.1504/IJBIS.2013.052049

access: closed

type: Journal Article

metadata version: 2020-04-25

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Matthew P. Bunker, K. N. Rajendran, Steven B. Corbin, Ciara Pearce:
Understanding 'likers' on Facebook: differences between customer and non-customer situations. Int. J. Bus. Inf. Syst. 12(2): 163-176 (2013)

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