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"The mediation roles of purchase intention and brand trust in relationship ..."

Nasrin Yazdanian et al. (2019)

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DOI: 10.1504/IJBIDM.2019.102807

access: closed

type: Journal Article

metadata version: 2020-07-30

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  - https://dblp.org/rec/journals/ijbidm/YazdanianRLM19
Nasrin Yazdanian, Saman Ronagh, Parya Laghaei, Fatemeh Mostafshar:
The mediation roles of purchase intention and brand trust in relationship between social marketing activities and brand loyalty. Int. J. Bus. Intell. Data Min. 15(4): 371-387 (2019)

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