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"Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive ..."

Vaibhav Arora, Jyoti Kainth, Lubna Nafees (2014)

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DOI: 10.4018/IJABIM.2014070102

access: closed

type: Journal Article

metadata version: 2023-09-30

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Vaibhav Arora, Jyoti Kainth, Lubna Nafees:
Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India. Int. J. Asian Bus. Inf. Manag. 5(3): 17-33 (2014)

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