"Zur Wirkung von Hilfefunktionen auf das Online-Shoppingerleben und ..."

Miriam Yom, Thorsten Wilhelm (2002)

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DOI: 10.1524/ICOM.2002.1.2.018

access: closed

type: Journal Article

metadata version: 2017-05-28

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Miriam Yom, Thorsten Wilhelm:
Zur Wirkung von Hilfefunktionen auf das Online-Shoppingerleben und Shoppingverhalten bei Web-Novizen (Effects of Online Help on Web Novices Shopping Experience and Consumer Behaviour). i-com 1(2): 18-23 (2002)

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